A Quiet Confidence – MEVLI’s Perspective on Supporting Voices That Matter

Svetlana Aguilera Horta
Oct 25
2 min read

Updated: Nov 2

I have the privilege of supporting those who use their voice to spark change. While I may not stand on stage, my role begins behind the scenes, with trust, not tools. When someone feels truly at ease in their own skin, they speak with clarity, act with confidence, and radiate authenticity.

Presence isn’t reserved for a few, it’s available to anyone ready to align inner calm with outer expression. It’s not a privilege. It’s a choice. And it begins the moment we dare to show up as our truest selves.

My name is Mevlide Kuqi, though many know me simply as MEVLI. I’m an entrepreneur, certified hair stylist for women and men, hair and make-up artist, and an official Sensai Make Up Partner. But more than titles, my work is about connection, about helping people feel truly seen.

The Art of Making Inner Beauty Visible

"True radiance arises when inner strength becomes visible – and every detail reflects the essence of one’s personality."

For over two decades, I’ve worked with individuals from all walks of life, leaders in business, politics, and culture, as well as those who simply wish to feel more at ease in their own skin. What unites them is a desire to show up authentically: composed, clear, and at peace with themselves. That’s where my craft begins.

MEVLI is more than a name, it’s a philosophy. It’s the art of blending craftsmanship with character. I don’t believe in disguising beauty; I believe in revealing it. Through precise hairstyling and make-up, I help translate inner calm into visible presence. And that process begins with trust.

True beauty isn’t something you apply. It surfaces when the inside and outside align.

My Workspace: A Sanctuary in Zurich

Nested in the heart of Zurich at St. Peterhofstatt, my studio is a space of focus and poise. It’s where authenticity meets precision. Every cut, every line, every brushstroke is guided by one principle: to highlight individuality, never to mask it.

I don’t create facades. I refine what’s already there - with serenity, style, and technical mastery.

My Approach: Craftsmanship with Attitude

✨ Authentic Presence

True presence comes from harmony between the inner and outer self. My work isn’t about appearances, it’s about expression.

✨ Mastery through Experience

With over twenty years in Switzerland’s leading salons and as an educator, I bring both precision and intuition to my craft. Every detail matters.

✨ Trust as the Foundation

I’ve accompanied clients through pivotal moments, sometimes over decades. Discretion, loyalty, and reliability are the cornerstones of my practice. I’m there when it counts, at dawn, backstage, or on the road.

Where My Craft Meets Purpose

I support people in moments where authenticity truly matters: at TEDx, the World Economic Forum, the Zurich Film Festival, Women in Sustainable Finance, and in more personal settings. Equally, I work with those who simply wish to show up more consciously in everyday life.

Because real impact doesn’t come from performance, it comes from awareness. And from craftsmanship that makes integrity visible.

As part of my commitment to quality and mindfulness, I collaborate with selected partners whose values align with mine, brands that prioritize naturalness, precision, and integrity. Their quiet support complements the ethos that defines my work.